Wednesday, September 25, 2019
Financial analysis of Coca-Cola Dissertation Example | Topics and Well Written Essays - 10500 words
Financial analysis of Coca-Cola - Dissertation Example This paper describes Coca Cola Company and gives its financial statement analysis. Coca Cola, the largest manufacturer and distributor of non-alcoholic beverages, concentrates and syrups has had its humble start in 1886 with an initial investment of US $ 70. This one man business enterprise has risen to a vast empire with its capital base of US $ 50 billion. Truly a rag to riches story, Coca Cola has made itself a household name in more than 200 countries with a total of 400 variety products, and is now the ring leader in the soft drink scenario. The singularity of Coca Cola in the soft drink market is apparent through its enviable consuming rate of more than one billion drinks per day. It is wrong to assume that this soft drink company has had its journey equally on a soft path; its triumphant journey through various ups and downs in its history can be looked upon as a substantial material for case study in business strategy. The fast pace in economic and regulatory changes coupled with globalization of business activities have increased the complexity and importance of financial management. Financial management, as an integral part of overall management, are interrelated with economics, accounting, marketing, production, and quantitative methods. A basic knowledge of macro and microeconomics is necessary to understand and formulate institutional framework aimed at increased profit making. The scope and function of financial management is categorized into two broader types namely, Traditional Approach and Modern Approach.
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